🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D44A40
RGB
rgb(212, 74, 64)
HSL
hsl(4°, 63%, 54%)
CMYK
C:0% M:65% Y:70% K:17%
Luminance
0.1921
WCAG Accessibility
Aa — #D44A40
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D44A40
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D44A40
#40CAD4
Analogous
#D44080
#D44A40
#D49440
Triadic
#D44A40
#40D44A
#4A40D4
Split-comp.
#D44A40
#40D494
#4080D4
Tetradic
#D44A40
#80D440
#40CAD4
#9440D4
Monochromatic
#371311
#852F29
#C8544C
#D47973
#E6B1AD
Suggested palettes for this hue.