Similar colors View all →
Imperial Red
#EC2731
Imperial Red
#E63946
Crimson
#DC143C
Pure Red
#FF0000
Flash Red
#FF4757
Brick Red
#B22222
Rosy Coral
#FF6B6B
Salmon Pink
#FB7185
Dark Red
#8B0000
Indian Red
#CD5C5C
Alizarin
#C0392B
Dusty Pink
#FFB6C1
Rust
#C2410C
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #EC2731
RGB rgb(236, 39, 49)
HSL hsl(357°, 84%, 54%)
CMYK C:0% M:83% Y:79% K:7%
Luminance 0.1927
WCAG Accessibility
On white 4.28:1
Aa — #EC2731
Secondary text
✗ AA ✗ AAA ✓ AA Large
On black 4.9:1
Aa — #EC2731
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#EC2731 #27ECE2
Analogous
#EC2794 #EC2731 #EC8027
Triadic
#EC2731 #31EC27 #2731EC
Split-comp.
#EC2731 #27EC80 #2794EC
Tetradic
#EC2731 #94EC27 #27ECE2 #8027EC
Monochromatic
#3E090C #97171D #E1333C #E75F66 #F1A2A6
Suggested palettes for this hue.
Deep Ocean View all →
Velvet & Silk View all →
Red Passion View all →

  
Discover more colors View all →
Alizarin
#C0392B
Pure Red
#FF0000
Mahogany
#A94442
Brick Red
#B22222
Indian Red
#CD5C5C
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Crimson
#DC143C
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