🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#991599
RGB
rgb(153, 21, 153)
HSL
hsl(300°, 76%, 34%)
CMYK
C:0% M:86% Y:0% K:40%
Luminance
0.0955
WCAG Accessibility
Aa — #991599
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #991599
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#991599
#159915
Analogous
#571599
#991599
#991557
Triadic
#991599
#999915
#159999
Split-comp.
#991599
#579915
#159957
Tetradic
#991599
#995715
#159915
#155799
Monochromatic
#E891E8
#D73CD7
#901D90
#661566
#260826
Suggested palettes for this hue.