🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D1D9D
RGB
rgb(157, 29, 157)
HSL
hsl(300°, 69%, 36%)
CMYK
C:0% M:82% Y:0% K:38%
Luminance
0.104
WCAG Accessibility
Aa — #9D1D9D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D1D9D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D1D9D
#1C9B1C
Analogous
#5C1C9B
#9D1D9D
#9B1C5C
Triadic
#9D1D9D
#9B9B1C
#1C9B9B
Split-comp.
#9D1D9D
#5C9B1C
#1C9B5C
Tetradic
#9D1D9D
#9B5C1C
#1C9B1C
#1C5C9B
Monochromatic
#E69EE6
#D14DD1
#922692
#691B69
#2D0C2D
Suggested palettes for this hue.