🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B24AB2
RGB
rgb(178, 74, 178)
HSL
hsl(300°, 41%, 49%)
CMYK
C:0% M:58% Y:0% K:30%
Luminance
0.1762
WCAG Accessibility
Aa — #B24AB2
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B24AB2
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B24AB2
#4AB04A
Analogous
#7D4AB0
#B24AB2
#B04A7D
Triadic
#B24AB2
#B0B04A
#4AB0B0
Split-comp.
#B24AB2
#7DB04A
#4AB07D
Tetradic
#B24AB2
#B07D4A
#4AB04A
#4A7DB0
Monochromatic
#ECDAEC
#C897C8
#A456A4
#824582
#502A50
Suggested palettes for this hue.