🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA19BB
RGB
rgb(186, 25, 187)
HSL
hsl(300°, 76%, 42%)
CMYK
C:1% M:87% Y:0% K:27%
Luminance
0.147
WCAG Accessibility
Aa — #BA19BB
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA19BB
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA19BB
#1ABC1A
Analogous
#6B1ABC
#BA19BB
#BC1A6B
Triadic
#BA19BB
#BCBC1A
#1ABCBC
Split-comp.
#BA19BB
#6BBC1A
#1ABC6B
Tetradic
#BA19BB
#BC6B1A
#1ABC1A
#1A6BBC
Monochromatic
#EFB3EF
#DE5EDE
#B224B2
#871C87
#480F48
Suggested palettes for this hue.