Similar colors View all →
Alizarin
#BF3327
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Indian Red
#CD5C5C
Imperial Red
#E63946
Sienna Brown
#A0522D
Pure Red
#FF0000
Rust
#C2410C
Hot Chocolate
#D2691E
Crimson
#DC143C
Burnt Sienna
#E8651A
Dark Red
#8B0000
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BF3327
RGB rgb(191, 51, 39)
HSL hsl(5°, 66%, 45%)
CMYK C:0% M:73% Y:80% K:25%
Luminance 0.1345
WCAG Accessibility
On white 5.65:1
Aa — #BF3327
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.72:1
Aa — #BF3327
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BF3327 #27B2BE
Analogous
#BE2766 #BF3327 #BE7F27
Triadic
#BF3327 #27BE34 #3427BE
Split-comp.
#BF3327 #27BE7F #2766BE
Tetradic
#BF3327 #66BE27 #27B2BE #7F27BE
Monochromatic
#EEC7C3 #D87C74 #B33D32 #8B3027 #501B16
Suggested palettes for this hue.
Velvet & Silk View all →
Moss & Stone View all →
Amazon View all →

  
Discover more colors View all →
Brick Red
#B22222
Indian Red
#CD5C5C
Mahogany
#A94442
Imperial Red
#E63946
Flash Red
#FF4757
Pure Red
#FF0000
Crimson
#DC143C
Dark Red
#8B0000
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