🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#87281C
RGB
rgb(135, 40, 28)
HSL
hsl(7°, 66%, 32%)
CMYK
C:0% M:70% Y:79% K:47%
Luminance
0.0652
WCAG Accessibility
Aa — #87281C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #87281C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#87281C
#1C7B87
Analogous
#871C45
#87281C
#875E1C
Triadic
#87281C
#1C8728
#281C87
Split-comp.
#87281C
#1C875E
#1C4587
Tetradic
#87281C
#45871C
#1C7B87
#5E1C87
Monochromatic
#E09990
#C95040
#7F2F24
#582019
#1C0A08
Suggested palettes for this hue.