🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B23524
RGB
rgb(178, 53, 36)
HSL
hsl(7°, 66%, 42%)
CMYK
C:0% M:70% Y:80% K:30%
Luminance
0.1199
WCAG Accessibility
Aa — #B23524
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B23524
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B23524
#24A1B2
Analogous
#B2245B
#B23524
#B27C24
Triadic
#B23524
#24B235
#3524B2
Split-comp.
#B23524
#24B27C
#245BB2
Tetradic
#B23524
#5BB224
#24A1B2
#7C24B2
Monochromatic
#EBBDB7
#D47468
#A73D2F
#7F2F24
#441913
Suggested palettes for this hue.